From employing professionals to building new connections for business, online reputation has become an indispensable component for entrepreneurs to succeed in the long-run.
A lot of entrepreneurs – who focus more on marketing often fail to comprehend the importance of online reputation. Poor online reputation is something that adversely affects the sales of a business. Entrepreneurs who do not include a strategic approach to managing their online reputation are simply setting themselves up – for other costly problems.
As an entrepreneur, you need to devote time and efforts – building a positive online presence. If you don`t incorporate, this slightest mistake can damage your reputation, since news spreads like wildfire on the net.
In an effort to help entrepreneurs – effectively manage their online reputation and enhance their brand`s value on the internet.
Best 7 online reputation management tips, which only a reputation management company can tell you!
Occupy Search Results
Search engine results make up the majority of a business or personal online reputation. The first ten results on page one of search engine encompass your brand name – heavily influence customers buying decision. Customers are best satisfied by socially infused content.
Customers expect community-driven information about a business, product or service. This means occupying the first 1-3 spots in search results for your brand name is not enough. You need to acquire at least first 10 spots which should include more than just pages of your own website. Having a community driven content such as positive reviews, media coverage, and customer testimonials helps in building customers trust to make a purchase decision.
Make Online Reputation Management a Priority
Before launching a new company, entrepreneurs need to create effective online reputation management strategy while making them a priority. Carefully identify brand name and message that creates an easy path to control the top search results on search engine.
Naming a business that does not reflect the smooth path to brand ownership and control over search results is of no use. In some cases, the business search environment is tarnished before the business even attempts to “manage” its online reputation.
In-depth research is required before selecting a brand name – to control search result and eliminate negative results associated with it.
Publish New, Fresh, and Authoritative Content
If negative content does pop up about your brand, there are certain online reputation management tips to mitigate these results. Aggressively, publish new content about your company, including socially infused content, reviews, and testimonials, to regain control of the top results on search engines.
The nature of search engine results is a responsive, ever-fluctuating while publishing new, fresh, and authoritative content. It is simply a matter of serving search engines new, more authoritative content that outrank the negative content.
Although, the impact of negative content can be mitigated, but will never disappear. That`s why measures should be taken to prevent negative content before it publishes.
Maintain Online Reputation of Executives
Managing online reputation of your brand completes only half the job. The next step is to incorporate reputation management strategies in place for key executives in your company.
People are likely to search for a company they consider business on the basis of stats or reviews. Also, they research people associated with a particular company. Therefore, maintain a clean online reputation for all of the key executives of a company is critical.
In order build a positive reputation of an executive, dedicated bio page on the company website that rank top of the search results for an executive’s name. Furthermore, getting media coverage about an executive, wherever possible act as a key element for building a positive online reputation. Media articles, blog posts and press releases on search engines for an executive’s name plays a major role in building credibility, trust and a strong reputation for that individual.
Consult an ORM Expert
Search engine results of your business name or executive’s name are often the first impression customers get of your business and will stick forever. If some negative search results associated with your brand, it directly impacts bottom line revenue.
In this scenario, there is nothing wrong consulting an online reputation management company that can help you build or repair an online reputation. Their highly skilled professional incorporate strong knowledge of search engine optimization factors, selecting the right places to publish content and creating the right relationships with media properties and outlets.
Content Ranks Higher In Google’s Search Results
Reputation repair campaign that does not focus on SEO is going to fall drastically short of creating the desired result.
Online reputation management includes lots of moving parts – Not only, aggressively creating high-quality content, i.e. PR and content marketing will serve you really well. But also you need to focus on the intricacies of search engine optimization to ensure newly created content is doing well alongside controlling the top spots in search results for your company.
A lot of entrepreneurs made this common mistake when embarking new online reputation management plan for their business – they incorporate great PR and content marketing team onboard, but don’t have a specialist for SEO to get that content ranked. Relying on a PR team to do your SEO is not enough. Opt for SEO specialists who can regulate search results and monitor positive information about you online.
Be Highly Proactive On Social Channels
Social Media has grown to a great extent. It has revolutionized the internet through its ability to connect people and bring them closer. This is true not only for people but also for brands. Social Media helps a brand reach out to their customers and communicate with them playing a significant role in online reputation management.
Invest time to aggressively and frequently posting content onto your company’s social media accounts. Create an account on different social channels such as Twitter, Facebook, LinkedIn and any others that are associated with your brand`s market. Be highly proactive about responding to a customer who reaches out to your company through social media, whether it be about criticism, praise or customer support. Also, monitor hashtags about your company regularly and respond to posts whenever necessary regarding your company and products.