In the plethora of businesses, reputation has become a major business driver. A majority of businesses are opting for this platform to discuss their brand and talk about their servings with the sole intention of building a popular brand image among a wide customer base.
Even, online reputation management has become the hottest topics of 2017. Since so many consumers prefer to research before making a purchased design. Your online business impression – whether it’s positive or negative, ensure your business success or failure. A positive reputation makes your brand invincible otherwise, a bad one will demolish it like anything.
Now, if you are conquered with bad press, we`ve got you covered!
Not only, our tips and tricks in advanced methods ensure the positive brand identity, but also promote it to the top of search engine results – pushing down the unwanted, negative or irrelevant content further down.
Following are some advanced online reputation management tips to anyone seeking to “own” their SERPs in the engines:
Right Social Profiles in the Right Ways
One of the major mistakes in the reputation management process is to index social profiles on dozens or hundreds of sites and point links to as many as possible, hoping to take over negative results. Basically, this dilutes the entire online reputation management strategy because these links can be consolidated across powerful profiles for much greater effect. These profiles include – Twitter, LinkedIn, YouTube, Flickr, and Facebook.
Another misconception is presuming that registering a profile is enough to take over the rankings. Participating heavily in the sites to help those profiles rank higher than just earning external links. In addition, if you’re passionate and active in a community like DeviantArt, Quora, Armor Games or another niche social site, this can outrank even the big guns of the social world. Regular, authentic participation is key.
Some additional rules to remember with social profiles:
- Name your profiles correctly, avoiding pseudonyms.
- Fill out the entire profiles, including photos, bio, and videos, etc. – other options the platform offers, take full advantage of it.
- Leverage your address book or a list of your social media active contacts to connect with others on each of the platforms.
- Don’t forget about relevance – if the page looks unnatural or keyword-stuffed, your profile might be banned by the admins of the site.
Like other things in life – nothing comes free. Invest in your social profiles and they’ll reward you with controllable front-page in the rankings.
A Universal Bio with Embedded Links
If you or your business display in press, media, and events or receive indications and references on the intent, there’s always a stock “bio” or “profile” requisite by the publisher. This stock paragraph offers an opportunity to link your pages on the web. Make sure to link them in relevant, and appropriate ways.
Embedded links with reasonably good anchor text should point back to pages you control on the web. This works reasonably well for companies, but a more effective online reputation management tip for individuals, as these “bios” when shooting off to the author start showing up a little better in the SERPS for your business. But if you utilize the links in the stock bio appropriately, you can build an SEO to all your social profiles and the items which you want to rank in searches for your business.
Speak, Invest, Donate & Hire
All these tactics play a major role in propagating your brand/bio/links all across the web.
- Speaking at events is typically free, promotes yourself and your brand, including a high-quality bio with links.
- Investing in companies or donating to non-profits or even individuals that have a strong online presence, to get positive SERP results
- Hiring is unique. Announce and create profiles at all of these job websites to bring up positive results in your SERPS
If you used to post on the site (where ads do disappear fast), consider leveraging other online reputation management tools. For giving a dramatic boost to your profiles, link those profiles on the hiring or employment pages on your website.
Avoid Free-for-All Sites
No doubt, Wikipedia pages are powerful. Now, you might be thinking – it`s wise to create profiles/pages about your companies or yourselves on the site for effective reputation management. Indeed, you are wrong!
The basic rule of online reputation management is – avoiding free-for-all sites like Wikipedia. In fact, own the listings with pages you control completely. Free-for-all sites like Wikipedia won’t provide you the control over the contents posted about you/your brand. You would have to wage a long war to take down the negative feedback posted about your brand. Whereas sites like LinkedIn, Twitter, Flicker, etc. Let you control the content unless you violate their terms and conditions.
An Alternative Blog
Blogging is an excellent strategy to attract a lot of links and external references. That`s why a lot of online reputation management companies prefer the professional or personal blog. Being observed that alternative blogs on separate topics using a similar system works brilliantly.
When doing this, leverage your existing network for blog roll links and share on social channels.
Leverage Lower Quality Links
Never buy crappy links, but if you must or if you have other links you control that are of questionable quality or you think search engines might consider the low value or even manipulative, don’t point these to your newly registered domains or the sites you own. Instead, point them at the powerful, high authority social profile pages you’ve created is an effective online reputation management strategy.
This works particularly well for no-follow links from comments, wikis and other social participation forms on the web. It is not sure – whether the no follows directly get counted or if the pages get scraped and republished in some followed format. But according to experts, it works well in social profile pages ranking.