How to Use Google’s Disavow Tool for Online Reputation Management

No doubt that spammy link can penalize your site’s rankings. Effective build link technique is the cornerstone of online reputation management. The flip side is to understand the practice of avoiding having harmful links point to your site.

Reputation Planners
Reputation Planners

If you`re not aware of informed of protecting yourself from bad back links – you are setting your site up for epic failure. The good news is that you can examine your link profile with Google’s disavow tool to prevent or reverse any penalties. However, using Google’s disavow tool for online reputation management practice can help you eliminate negative links while bringing positive links up in search results.

This information included in this article can guide you through Google`s disavow tool helpful for online reputation management.

Introduction of Disavow Tool and When You Use It?

Before we move into the practice, let`s shed light on the concept of disavowing links.

Once you disavow a link, the search engines will eliminate specific links when crawling your site. If you don’t have control over the spammy links, use the disavow tool so Google disregards them.

, you should only use the tool when you have a lot of low-quality backlinks pointing to your site and when you’re sure they’re causing problems.

Best Practices With Disavow Tool

Some significant rules of thumb you should follow when using the disavow tool;

Remove Links via Email First

Before using this tool, try removing links on your own via link removal request. A link removal request occurs when one site owner emails another for removing content from Google.

Often times, link-removal requests get a bad rap. They’re ignored, missed, malicious, and even spammy. There’s an art to sending a successful link-removal requests.

 Use It Where Required.

No doubt, negative online reputation or a bunch of spammy links pointing toward you and your site makes you worried. In such a case, disavow your links is a good move. Disavow your links are favorable, even If you don’t see a message in your webmaster console. Also, if your removal-request emails aren’t effective, feel free to use Google`s disavow tool for your online reputation management practice whenever you need.

Practice It Like A Shotgun.

Use the domain operator to disavow all bad backlinks from a whole domain instead of picking out bad links one by one. Also, a faster method to improve the ranking of positive links and remove outdated content from Google. Handpicking bad links one by one take longer time to see results.

How to Use Disavow Tool – A Step-By-Step Guide

Now it’s time to dive deep into how you can use the disavow tool;

Build backlinks List

Lots of different tools have been introduced to get the list of your backlinks. Often, these services automate the auditing process. Though it does save time and provide clean results as you do by manually reviewed each link.

To manually create a list of your backlink, here’s what you need to do.

Download Links from Different Sources

Initially, you have to reach Google Webmaster tools. Click search traffic, and links to your site. Here, you can download both the latest links and sample links.

In case, your site includes umpteen links of domains linking to it (over 1,000), you can find more links for downloading the sample link list.

While there are some other sources offer an opportunity to download links such Open Site Explorer, Ahrefs, Majestic SEO.

Collect Links in a Single Spreadsheet

As you collect the spreadsheets from sources, Search site`s URL column that is linked to you or your website. Then put a copy of this column into a new spreadsheet.

Now you have the list of links that leads to your site. Perhaps, you find some duplicates, but don’t worry because you can fix them.

 Breakdown the URL`S into Subdomains

Create a fresh column situated at the left of your URLs. Type the formula, at the top of the spreadsheet;


Simply by highlighting all the columns and hitting the keys CTRL+D, you can fill each cell in the row with the formula.

As soon as you complete it, highlight columns again to convert the formula result into values. This enables you to copy and paste data into the column. After copying, press edit, paste special and paste values only. Further, use the find & replace tool to break everything down to its subdomain.

By highlighting the column, click edit, then find and replace. Type “HTTP://“ (without quotes), doesn’t put anything in the replace field, and hit “Replace All”.

Replication of Same Steps with These Two Phrases

  • https://
  • www. (Remember the period after www)

Once you’re done, the column includes the subdomains or domains of each URL, pointing back to your site.

Eliminate Duplicates

Probably, you have some domains with several links. You just need a single link of each domain. Sort column in alphabetic manner and then inserts a new column to the left of the domains. Insert this formula:


Copy this formula into an entire spreadsheet again. Further, filter this column to see the duplicates and delete them. Now, you have a single URL for each domain that gives multiple back links.


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