How to Use Google’s Disavow Tool for Online Reputation Management

No doubt that spammy link can penalize your site’s rankings. Effective build link technique is the cornerstone of online reputation management. The flip side is to understand the practice of avoiding having harmful links point to your site.

Reputation Planners
Reputation Planners

If you`re not aware of informed of protecting yourself from bad back links – you are setting your site up for epic failure. The good news is that you can examine your link profile with Google’s disavow tool to prevent or reverse any penalties. However, using Google’s disavow tool for online reputation management practice can help you eliminate negative links while bringing positive links up in search results.

This information included in this article can guide you through Google`s disavow tool helpful for online reputation management.

Introduction of Disavow Tool and When You Use It?

Before we move into the practice, let`s shed light on the concept of disavowing links.

Once you disavow a link, the search engines will eliminate specific links when crawling your site. If you don’t have control over the spammy links, use the disavow tool so Google disregards them.

, you should only use the tool when you have a lot of low-quality backlinks pointing to your site and when you’re sure they’re causing problems.

Best Practices With Disavow Tool

Some significant rules of thumb you should follow when using the disavow tool;

Remove Links via Email First

Before using this tool, try removing links on your own via link removal request. A link removal request occurs when one site owner emails another for removing content from Google.

Often times, link-removal requests get a bad rap. They’re ignored, missed, malicious, and even spammy. There’s an art to sending a successful link-removal requests.

 Use It Where Required.

No doubt, negative online reputation or a bunch of spammy links pointing toward you and your site makes you worried. In such a case, disavow your links is a good move. Disavow your links are favorable, even If you don’t see a message in your webmaster console. Also, if your removal-request emails aren’t effective, feel free to use Google`s disavow tool for your online reputation management practice whenever you need.

Practice It Like A Shotgun.

Use the domain operator to disavow all bad backlinks from a whole domain instead of picking out bad links one by one. Also, a faster method to improve the ranking of positive links and remove outdated content from Google. Handpicking bad links one by one take longer time to see results.

How to Use Disavow Tool – A Step-By-Step Guide

Now it’s time to dive deep into how you can use the disavow tool;

Build backlinks List

Lots of different tools have been introduced to get the list of your backlinks. Often, these services automate the auditing process. Though it does save time and provide clean results as you do by manually reviewed each link.

To manually create a list of your backlink, here’s what you need to do.

Download Links from Different Sources

Initially, you have to reach Google Webmaster tools. Click search traffic, and links to your site. Here, you can download both the latest links and sample links.

In case, your site includes umpteen links of domains linking to it (over 1,000), you can find more links for downloading the sample link list.

While there are some other sources offer an opportunity to download links such Open Site Explorer, Ahrefs, Majestic SEO.

Collect Links in a Single Spreadsheet

As you collect the spreadsheets from sources, Search site`s URL column that is linked to you or your website. Then put a copy of this column into a new spreadsheet.

Now you have the list of links that leads to your site. Perhaps, you find some duplicates, but don’t worry because you can fix them.

 Breakdown the URL`S into Subdomains

Create a fresh column situated at the left of your URLs. Type the formula, at the top of the spreadsheet;


Simply by highlighting all the columns and hitting the keys CTRL+D, you can fill each cell in the row with the formula.

As soon as you complete it, highlight columns again to convert the formula result into values. This enables you to copy and paste data into the column. After copying, press edit, paste special and paste values only. Further, use the find & replace tool to break everything down to its subdomain.

By highlighting the column, click edit, then find and replace. Type “HTTP://“ (without quotes), doesn’t put anything in the replace field, and hit “Replace All”.

Replication of Same Steps with These Two Phrases

  • https://
  • www. (Remember the period after www)

Once you’re done, the column includes the subdomains or domains of each URL, pointing back to your site.

Eliminate Duplicates

Probably, you have some domains with several links. You just need a single link of each domain. Sort column in alphabetic manner and then inserts a new column to the left of the domains. Insert this formula:


Copy this formula into an entire spreadsheet again. Further, filter this column to see the duplicates and delete them. Now, you have a single URL for each domain that gives multiple back links.


Personal Online Reputation Management – 7 Ways to Grow Your Personal Brand


To effectively promote your name and organization online, you initially need to form your personal brand. Behold yourself and your name as a brand. If you`re successful in attaining this, everything else is simple.

Once you have properly sculpted your mindset the rest is simply as it comes down to consistently execute the daily tasks required to brand yourself and its valuation.

Some of you might be thinking – how we know?

In the last few years, we`ve evolved some personal online reputation management strategies that helped our clients create personal branding. All of these steps mentioned are imperative in ensuring the growth of your personal brand.

Make a Preliminary Research.

Before creating positive online personal profiles for you, research results associated with your name – previous history available online about you. Might be, a mean op-ed you write in college has made it into Google`s cache or some unsavory images floating out there in the search engine.

Using your name, set up Google alerts. Clean up negative search results such as press, post and other negative information or else, you can consult personal reputation management firm for a clean search result. Also, you can make slight changes in your name such as using your middle initial or dropping out, create profiles with your nickname. Get your name as clean and professional as possible before building your brand name.

Create a Website.

If you are planning to name your brand online, you need a personal website that enables the audience to hit the books. A personal website, including “about me” page is a virtuous option.

A lot of tools and websites are available online that you can leverage to design a website. Some of them are free and some are paid, but you get what you pay for. Additionally, if you want a professional website to brand yourself for revenue, then devote time, efforts, and even extra money into it. Include high-resolution images and keep your copy short and engaging.

Identify Your Audience.

People whom you are trying to approach – Is your target audience.

Whether it`s a marketing 101 course or from self-learning, you have heard the concept of getting to know your audience. Indeed, identifying your target audience is indispensable in personal branding as it enables you to craft the perfect message to influence your readers and also put you on the right track in finding key influences in your market. However, if you are unable to find your audience, you can consult any online reputation management company to get the elephant out of the room.

Once you find your audience, understand their traits, interests, values, and opinions to get a better picture. In this way, you can effectively communicate with them on your website and on social media.

Connect With Influencers.

Influencers are the best assets for building your personal brand. People with higher audience supports your relevance on a social platform and better served you than other adverts targeting the same audience. By making relationships with such influencers, you`ll get the advantages of retweet and social share of your posts.

If you get free exposure to reach your audience with influences, it`s a win-win for you. Fortunately, if you are presently in contact with the right influence, try out this technique to increase your website traffic and bring more engagement in your social posts.

Connect With People.

While building a personal brand, your contacts also help you in your campaign. You can’t afford to limit these relationships to online. You might reach out to some influences online, which is perfectly acceptable. Indeed, it is rewarding to practice friendships form to brand yourself and maximizing sales. In addition, you need to opt for some fill-ins to meet other influences such as visit local events related to your industry. Network at happy hours.

Introduce yourself and your work to others – from the waiter at your favorite restaurant to the people you sit beside at church. Enlarge your circles and your personal brand – simply by connecting with others.

Make Genuine Identity.

You might have to learn things the hard way, especially when you`re building a personal brand. Putting your best face forward is the best method of personal online reputation management to create a positive online presence. Avoid creating a non-genuine online presence that does n`t incorporate you. Social users are savvy and expect honesty, otherwise, they destroy the value when marketers are not being vulnerable and genuine. Make sure to put forth an honest profile of who you are. By virtue of this, you’ll effortlessly build customer trust.

Accumulate Information.

After building a relationship with your online audience, focus on accumulating information about them. This information is valuable in building an email list so that you can communicate more effectively with your target audience.

You can brand yourself and made valuation in creative ways. For instance, you proved yourself as an established, trusted voice who offers valuable content, you can further encourage an audience to sign up for your monthly newsletter. Also, you can create videos to share your brand story. Present a free giveaway or running a contest to generate exciting prizes for your target audience.

As you initiate the process of building your personal brand, it`ll be overwhelming. Most importantly, it just takes less than a week to try out these tips.

Once you implement personal online reputation management strategies, you find yourself with a great target audience listening to you and looking to you for advice!

Discusses Google and Facebook strategy of marketing your reputation online

Are you trustable? If you are, I`ll disclose some secrets with you!

business, people, technology and team work concept - close up of

I want to buy a product! Of course, I can`t trust you, I am not to buy from you. Instead, I purchase from someone whom I find trustworthy more than you!

This subliminal mind of your potential customer’s incessantly whispering their conscious brain while they visit your website. Deciding who is going to win their hard-earned money is not an easy task anymore.

Nothing can be more challenging than earning the trust of a would-be customer – as the competition has been intensely increasing. Entrepreneurs are becoming rock stars of the business world. Nowadays, initiating your own business is as simple as being the lead singer or guitarist in a band – almost. In this way, new business is opening their doors for your customers and taking them away from you!

In such a fierce competition environment, how do you stand out in a marketplace? The fundamental strategy is to focus on leveraging the supremacy of social proof by implementing online reputation management tips.

An author of books Influence and Pre-Suasion – “Robert Cialdini” stated that social proof is one of the fundamental elements to influence and build trust in the minds of customers. Online reviews and testimonials are some of the examples social proofing.

Let`s take an example; Being a buyer, do you read and evaluate reviews prior to buying? When you make an important buying decision. Obviously, you do. In today`s fast-paced world, people make decisions based on reviews and testimonials to evade themselves from costly mistakes.

Facebook – Beta-Testing Program

It came to our way when Facebook approached one of our clients to participate in new “reputation marketing “system. In which a beta-testing program enables business entrepreneurs to append their reviews of Facebook as a part of their advertising strategy to win new customers.

The focus area is that a minimum of 5 reviews with an average rating of 4 stars or higher will appear. Now, what`s interesting is – our client wasn`t having a Facebook ad account at that time and never had advertised before on Facebook. However, our client has had few Facebook reviews that helped in inclusion.

Presently in beta-testing, but it seems like the program will become widely available.

“Now, what if you don’t advertise on Facebook?”

Alright, perhaps you`re using other online channels for your business marketing such as SEO and PPC. How much influential reviews and testimonials are? When it comes to Google’s perspective.

Importance of Positive Reviews and Star Ratings in Reputation Management

A study of Bright Local concludes about the impact of reviews on click-thru rates when people are searching something on the search engine. About 6,283 professional participated in the study and concluded – businesses with an overall positive review rating derive maximum clicks and traffic to a website. In fact, rating from a 3-star to a 5-star makes a business gain 25 percent more clicks from the Google Local Pack. In parallel, business with negative reviews may lead to fewer clicks and visits to a website. Having negative reviews means getting fewer clicks and visits are even better than a business with no reviews at all.

At the conclusion of experiment, participants were asked the reason behind their actions, 56 percent of people said they believe on a website that has positive reviews and star ratings.

Even Google overtly states in their help center,


Even Google directly states that positive reviews and higher ratings can advance your SEO strategies, you better consider – online reputation management firm for reputation marketing. If you`re ahead in this competition of the overall review count, you risk being left behind will never catch you up.

Most importantly, a local business owner should be 100 percent focused on reputation management and marketing strategies. Even though you`re investing in SEO or paid advertising campaigns, without following online reputation management tips, it’s simply the wasting of money! Instead, transforming your efforts into acquiring reviews benefit you to enhance your search engine visibility and convert more visitors into customers.

Perhaps, you don’t own a local business. You sell products online!


Google`s Customer Reviews Program

This might be a good news for online product sellers. Google recently replaced replaces their Google Trusted Stores program with a new program recognized as Google Customer Reviews. This authorizes you to collect valuable customer reviews, for free.

Collect customer reviews is not the only advantage, but also it is empowering companies to market their reputation online. This system is aggregated with some other sources and data providers – can be displayed in marketing channels such as Product Listing Ads and AdWords text ads. Also, Google says that displaying customer rating in your text ads increases 10 percent CTR of your ads.

Google even offers a Google Customer Reviews Badge for websites in which your theory provide your social proofs that further help to boost conversions and win you more customers.


Adding testimonials and reviews to your online or e-commerce store is important to your online reputation management strategy. In the article of testimonials and reviews, there are shreds of evidence showing that even a simple review statement can boost conversion rates by 34 percent.

In Conclusion

That’s why all businesses need solid online reputation management tips in place. You can even name them reviews, testimonials or stories, but eventually, your business needs to provide a notable customer experience that made your potential customers contribute positively review about your business and share their story.

Ripoff Removal Tips – When It Strikes Your Business

ripoff report removal - reputation planners

Eric Schiffer (CEO of has highlighted in his studies, there are few experiences other than the online reputation disaster that incorporating inordinate potential to ravage the life of an entrepreneur. Let`s get deeper into it.

“I am the CEO of Real Estate firm. After being invited to banker meeting, I can`t walk into it, right now. Eventually, they`ll Google about me and see results”       

Regardless of whether – the issue is right or wrong, the accusation is personal or associated with business, the nightmare that seems to strike the greatest fear is the appearance of Ripoff Report. (

If else you’re not aware of Ripoff Report, read below:

It’s a consumer complaint website where anybody can log a complaint about any business or person. A valid email address and the author’s own verification (via mouse-click) are the two step process require before reportage on this website.

Once unveiled, this Report becomes repeatedly visible. In addition, Ripoff Report page encompasses the uncanny ability to rank very high with search engines, especially Google. Even though the parties resolve their differences, Ripoff won’t allow you to remove the original complaint. Recently, court actions have led some significant changes in Ripoff Report Class Action Lawsuit in order to handle false and malicious complaints.

Here’s what entrepreneurs need to know about the newest policy changes made to ROR. In addition, Ripoff Removal Tips on what to do if the worst has happened and your firm has been struck:

Traditional Options: Deal with RipOff Reports

Make The Two Vital Calls. 

When a PR crisis occurs, the first call you should make is to your legal counsel. Then to your PR lead. Whatever the result may be, it depends on these two resources – working together and hand in glove. Enticing legal counsel may lead to cut loose in the press, post a fast rebuttal or file a suit. Do not act until they make a forceful contribution to an argument and you have considered the ramifications of anything you decide to do next. A hotheaded response is a definite way to make your situation much worse, both in terms of your legal recourse as well as in mitigating the negative PR.

 Participate And Respond. 

The advice differs on this issue. If the complaint is from a legitimate customer, move ahead and respond in a precise, professional and positive tone, such as “I’m sorry you’ve had a bad experience, and how can we make it right?” Irrespective of the potential SEO respond on the ROR site, your answer should incorporate the most direct and immediate way. Even though, if a bad experience happened, you would want to set things straight. Of course, the situation becomes worse, if you suspect the anonymous complaint comes from someone only posing as a customer, such as an ex-employee, ex-spouse or a business competitor.

Engage In “White Hat” SEO and PR.

Fortunately, if you have a good SEO resource on which you can trust, go ahead and populate the Internet with a few search engine results. Respond to the allegation in a non-emotional and professional way, such as “I don’t believe this allegation is from a real customer—I’ve never had a customer of this description nor would we ever treat a customer in this way.” In addition, redouble your efforts in legitimate and positive PR. Robust and favorable content about your business will be especially valuable when a bad issue strikes.

Consider VIP arbitration.

A recently updated service in the ROR process. VIP means “Voluntary, Impartial and private” according to ROR website. This service generally costs $2,000 ($1,000 of which will go to the arbitrator). In this process (which is entirely in writing—you and the accuser will not meet), you can file a Ripoff Report deleting complaint against the opponent, demanding facts about false statements while providing corroborating evidence. The accuser replies and then wait for your response. The accuser can reply once again. Eventually, the arbitrator will rule. The report stays live, but the ROR eliminates the wrong statements of fact.

If the accuser does not respond or incorporates a fake email address, the arbitrator takes these facets into account. However, the ROR terms warn that cases are unique, and an indication of a phony or non-responsive accuser would not necessarily result in a ruling in your favor.

Whom to Sue

The removal of false statements will not address issues of opinion, such as “I think she’s the worst attorney I’ve ever met.” For material that is highly offensive, a direct accusation is made on claims such as the attorney stole $5,000, or accusations of child molestation, rape, or a violent crime. Also, you can hire an attorney and produce a court order to demonstrate the accusations are false. In successful arbitration, the report stays live, however, the ROR removes the false allegation. Ripoff Report arbitration is faster and least expensive way to overcome a false accusation issue than taking the complaint to a traditional court.

Suing ROR is most likely fruitless, as the site is protected by freedom of speech. A lot of companies have been successful in suing false complainers personally for the value of the damage they’ve caused.

Secret Option: Get Google to Delist the Report from Its Index

This includes some finest Ripoff removal tips that work wonders. Instead of removing the damning listing from Ripoff report, you can target on delisting it from Google.

The primary way to initiate this process is to set up several companies or brand-related social profiles, websites and/or blogs and make them rank for the keyword you are trying to target. The strategy involves making hundreds of social media profiles including videos. Top social media sites such as Facebook, Twitter, and YouTube often ranks high due to their prominence. In addition, the link building technique is necessary to give these positive pages a higher ranking than A lot of content writing and article writing will be necessary as well.

In Our Experience

At Reputation Planners, we supported a number of clients suffering from unfounded attacks on Through these experiences, we’ve learned a lot when figuring out how to push down Ripoff report, and what to expect.

6 Powerful Online Reputation Management Tips to Suppress Bad Links


In the plethora of businesses, reputation has become a major business driver. A majority of businesses are opting for this platform to discuss their brand and talk about their servings with the sole intention of building a popular brand image among a wide customer base. Continue reading “6 Powerful Online Reputation Management Tips to Suppress Bad Links”

8 Online Reputation Management Services that You Can Practice Yourself

Reputation is one thing that is very much necessary in either case of the human being or in a case of some brand website. Therefore it is very much important to keep applying efforts from our part in a manner to maintain the reputation of the site or brand such that you could earn goodwill. And, the good news is that you can practice online reputation management services by doing it on your own with effective result.

Given below are following 8 online reputation management services:

Spread Out Your Internet Presence

Twitter, Facebook, and Google+ accounts are an absolute minimum nowadays. There are many other industry particular social destinations that you might need to investigate contingent upon your industry. These are especially essential in callings like law, prescription, dentistry and also exchanges like development. For some B2B, innovative and additionally proficient sorts of organizations, having administrators and representatives incorporate with LinkedIn. Might be an important notoriety administration technique. Most organizations will likewise profit by sharing recordings through destinations, for example, YouTube and Vimeo.

Focus On Your Social Media Accounts

It’s imperative to work out your online networking accounts and that you keep them current. Just having a Twitter, Facebook and Google+ account/page for your business is lacking. It is basic to build up a group of people on these channels as well. By constantly constructing your online networking accounts you can communicate with clients and increment your impact and engagement. On the off chance that you don’t do this, those records may not be sufficiently solid to outrank the postings on the off chance that somebody starts to post negative things.

Develop the Online Visibility of Brands and Products

You may need to expand the web nearness and social profiles for something other than your organization name. In the event that you have brand and item names past your organization name, you likely should create substance to rank for those names too. It might likewise be a smart thought to create sites, online networking profiles and other security just to claim.

Expert Tips to Protect Your Ripoff Report Removal – How to Bury Ripoff Report within 1 month!

Secure Key Players

Building up a solid web-based social networking nearness for your key players is an awesome approach to be proactive with regards to online notoriety administration. As I beforehand expressed, attempting to save your security by staying under the radar just makes it simpler for somebody to go along and discolor your great notoriety by composing negative things on the web.

Google Authorship

Google Authorship substance makers guarantee their licensed innovation. This is basically utilized as a part of circumstances where an originator or proprietor is firmly attached to the business’ personality. Since Google obliges creators to be people the creator tag must be related with an individual Google+ profile.

Make It a Point to Blog Frequently

Blogging is awesome for a few reasons. Most importantly it is incredible for your notoriety since it enables you to exhibit aptitude. In the event that your blog entries end up noticeably known as a wellspring of answers to regular issues. You will end up with a developing rundown of steadfast supporters. Blogging is likewise awesome for nearby SEO on the grounds that it assists with a webpage’s rankings. On great catchphrases and gives substance to share via web-based networking media.

Tune into Your Customers

When reacting to online protestations or terrible audits. It is critical to consider that there might be basic issues that should be tended to. You should discover innovative approaches to react, making a point to address your clients concerns. And offering consolation to the individuals who might be going back and forth about working with your organization. You ought to dependably approach clients with deference and show that you esteem their business. This appears like an easy decision, however, I have seen various organizations that exploit clients. By business lost because of the various grievances posted on the web.

Apologize Genuinely and Make Generous Amends

To fail is human. In the event that you or your organization commits an error, it is essential to possess up to it. A true expression of remorse can work ponders with regards to diffusing a circumstance. And can help move the procedure along toward settling the relationship. Likewise, attempt to offer some kind of reparation somehow, genuinely.

These were the following 8 Online Reputation Management services that you can practice yourself. Hope this could prove productive for you and will enjoy with the dramatic output from your website.

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