How to Use Google’s Disavow Tool for Online Reputation Management

No doubt that spammy link can penalize your site’s rankings. Effective build link technique is the cornerstone of online reputation management. The flip side is to understand the practice of avoiding having harmful links point to your site.

Reputation Planners
Reputation Planners

If you`re not aware of informed of protecting yourself from bad back links – you are setting your site up for epic failure. The good news is that you can examine your link profile with Google’s disavow tool to prevent or reverse any penalties. However, using Google’s disavow tool for online reputation management practice can help you eliminate negative links while bringing positive links up in search results.

This information included in this article can guide you through Google`s disavow tool helpful for online reputation management.

Introduction of Disavow Tool and When You Use It?

Before we move into the practice, let`s shed light on the concept of disavowing links.

Once you disavow a link, the search engines will eliminate specific links when crawling your site. If you don’t have control over the spammy links, use the disavow tool so Google disregards them.

, you should only use the tool when you have a lot of low-quality backlinks pointing to your site and when you’re sure they’re causing problems.

Best Practices With Disavow Tool

Some significant rules of thumb you should follow when using the disavow tool;

Remove Links via Email First

Before using this tool, try removing links on your own via link removal request. A link removal request occurs when one site owner emails another for removing content from Google.

Often times, link-removal requests get a bad rap. They’re ignored, missed, malicious, and even spammy. There’s an art to sending a successful link-removal requests.

 Use It Where Required.

No doubt, negative online reputation or a bunch of spammy links pointing toward you and your site makes you worried. In such a case, disavow your links is a good move. Disavow your links are favorable, even If you don’t see a message in your webmaster console. Also, if your removal-request emails aren’t effective, feel free to use Google`s disavow tool for your online reputation management practice whenever you need.

Practice It Like A Shotgun.

Use the domain operator to disavow all bad backlinks from a whole domain instead of picking out bad links one by one. Also, a faster method to improve the ranking of positive links and remove outdated content from Google. Handpicking bad links one by one take longer time to see results.

How to Use Disavow Tool – A Step-By-Step Guide

Now it’s time to dive deep into how you can use the disavow tool;

Build backlinks List

Lots of different tools have been introduced to get the list of your backlinks. Often, these services automate the auditing process. Though it does save time and provide clean results as you do by manually reviewed each link.

To manually create a list of your backlink, here’s what you need to do.

Download Links from Different Sources

Initially, you have to reach Google Webmaster tools. Click search traffic, and links to your site. Here, you can download both the latest links and sample links.

In case, your site includes umpteen links of domains linking to it (over 1,000), you can find more links for downloading the sample link list.

While there are some other sources offer an opportunity to download links such Open Site Explorer, Ahrefs, Majestic SEO.

Collect Links in a Single Spreadsheet

As you collect the spreadsheets from sources, Search site`s URL column that is linked to you or your website. Then put a copy of this column into a new spreadsheet.

Now you have the list of links that leads to your site. Perhaps, you find some duplicates, but don’t worry because you can fix them.

 Breakdown the URL`S into Subdomains

Create a fresh column situated at the left of your URLs. Type the formula, at the top of the spreadsheet;


Simply by highlighting all the columns and hitting the keys CTRL+D, you can fill each cell in the row with the formula.

As soon as you complete it, highlight columns again to convert the formula result into values. This enables you to copy and paste data into the column. After copying, press edit, paste special and paste values only. Further, use the find & replace tool to break everything down to its subdomain.

By highlighting the column, click edit, then find and replace. Type “HTTP://“ (without quotes), doesn’t put anything in the replace field, and hit “Replace All”.

Replication of Same Steps with These Two Phrases

  • https://
  • www. (Remember the period after www)

Once you’re done, the column includes the subdomains or domains of each URL, pointing back to your site.

Eliminate Duplicates

Probably, you have some domains with several links. You just need a single link of each domain. Sort column in alphabetic manner and then inserts a new column to the left of the domains. Insert this formula:


Copy this formula into an entire spreadsheet again. Further, filter this column to see the duplicates and delete them. Now, you have a single URL for each domain that gives multiple back links.


Personal Online Reputation Management – 7 Ways to Grow Your Personal Brand


To effectively promote your name and organization online, you initially need to form your personal brand. Behold yourself and your name as a brand. If you`re successful in attaining this, everything else is simple.

Once you have properly sculpted your mindset the rest is simply as it comes down to consistently execute the daily tasks required to brand yourself and its valuation.

Some of you might be thinking – how we know?

In the last few years, we`ve evolved some personal online reputation management strategies that helped our clients create personal branding. All of these steps mentioned are imperative in ensuring the growth of your personal brand.

Make a Preliminary Research.

Before creating positive online personal profiles for you, research results associated with your name – previous history available online about you. Might be, a mean op-ed you write in college has made it into Google`s cache or some unsavory images floating out there in the search engine.

Using your name, set up Google alerts. Clean up negative search results such as press, post and other negative information or else, you can consult personal reputation management firm for a clean search result. Also, you can make slight changes in your name such as using your middle initial or dropping out, create profiles with your nickname. Get your name as clean and professional as possible before building your brand name.

Create a Website.

If you are planning to name your brand online, you need a personal website that enables the audience to hit the books. A personal website, including “about me” page is a virtuous option.

A lot of tools and websites are available online that you can leverage to design a website. Some of them are free and some are paid, but you get what you pay for. Additionally, if you want a professional website to brand yourself for revenue, then devote time, efforts, and even extra money into it. Include high-resolution images and keep your copy short and engaging.

Identify Your Audience.

People whom you are trying to approach – Is your target audience.

Whether it`s a marketing 101 course or from self-learning, you have heard the concept of getting to know your audience. Indeed, identifying your target audience is indispensable in personal branding as it enables you to craft the perfect message to influence your readers and also put you on the right track in finding key influences in your market. However, if you are unable to find your audience, you can consult any online reputation management company to get the elephant out of the room.

Once you find your audience, understand their traits, interests, values, and opinions to get a better picture. In this way, you can effectively communicate with them on your website and on social media.

Connect With Influencers.

Influencers are the best assets for building your personal brand. People with higher audience supports your relevance on a social platform and better served you than other adverts targeting the same audience. By making relationships with such influencers, you`ll get the advantages of retweet and social share of your posts.

If you get free exposure to reach your audience with influences, it`s a win-win for you. Fortunately, if you are presently in contact with the right influence, try out this technique to increase your website traffic and bring more engagement in your social posts.

Connect With People.

While building a personal brand, your contacts also help you in your campaign. You can’t afford to limit these relationships to online. You might reach out to some influences online, which is perfectly acceptable. Indeed, it is rewarding to practice friendships form to brand yourself and maximizing sales. In addition, you need to opt for some fill-ins to meet other influences such as visit local events related to your industry. Network at happy hours.

Introduce yourself and your work to others – from the waiter at your favorite restaurant to the people you sit beside at church. Enlarge your circles and your personal brand – simply by connecting with others.

Make Genuine Identity.

You might have to learn things the hard way, especially when you`re building a personal brand. Putting your best face forward is the best method of personal online reputation management to create a positive online presence. Avoid creating a non-genuine online presence that does n`t incorporate you. Social users are savvy and expect honesty, otherwise, they destroy the value when marketers are not being vulnerable and genuine. Make sure to put forth an honest profile of who you are. By virtue of this, you’ll effortlessly build customer trust.

Accumulate Information.

After building a relationship with your online audience, focus on accumulating information about them. This information is valuable in building an email list so that you can communicate more effectively with your target audience.

You can brand yourself and made valuation in creative ways. For instance, you proved yourself as an established, trusted voice who offers valuable content, you can further encourage an audience to sign up for your monthly newsletter. Also, you can create videos to share your brand story. Present a free giveaway or running a contest to generate exciting prizes for your target audience.

As you initiate the process of building your personal brand, it`ll be overwhelming. Most importantly, it just takes less than a week to try out these tips.

Once you implement personal online reputation management strategies, you find yourself with a great target audience listening to you and looking to you for advice!