How to Use Google’s Disavow Tool for Online Reputation Management

No doubt that spammy link can penalize your site’s rankings. Effective build link technique is the cornerstone of online reputation management. The flip side is to understand the practice of avoiding having harmful links point to your site.

Reputation Planners
Reputation Planners

If you`re not aware of informed of protecting yourself from bad back links – you are setting your site up for epic failure. The good news is that you can examine your link profile with Google’s disavow tool to prevent or reverse any penalties. However, using Google’s disavow tool for online reputation management practice can help you eliminate negative links while bringing positive links up in search results.

This information included in this article can guide you through Google`s disavow tool helpful for online reputation management.

Introduction of Disavow Tool and When You Use It?

Before we move into the practice, let`s shed light on the concept of disavowing links.

Once you disavow a link, the search engines will eliminate specific links when crawling your site. If you don’t have control over the spammy links, use the disavow tool so Google disregards them.

, you should only use the tool when you have a lot of low-quality backlinks pointing to your site and when you’re sure they’re causing problems.

Best Practices With Disavow Tool

Some significant rules of thumb you should follow when using the disavow tool;

Remove Links via Email First

Before using this tool, try removing links on your own via link removal request. A link removal request occurs when one site owner emails another for removing content from Google.

Often times, link-removal requests get a bad rap. They’re ignored, missed, malicious, and even spammy. There’s an art to sending a successful link-removal requests.

 Use It Where Required.

No doubt, negative online reputation or a bunch of spammy links pointing toward you and your site makes you worried. In such a case, disavow your links is a good move. Disavow your links are favorable, even If you don’t see a message in your webmaster console. Also, if your removal-request emails aren’t effective, feel free to use Google`s disavow tool for your online reputation management practice whenever you need.

Practice It Like A Shotgun.

Use the domain operator to disavow all bad backlinks from a whole domain instead of picking out bad links one by one. Also, a faster method to improve the ranking of positive links and remove outdated content from Google. Handpicking bad links one by one take longer time to see results.

How to Use Disavow Tool – A Step-By-Step Guide

Now it’s time to dive deep into how you can use the disavow tool;

Build backlinks List

Lots of different tools have been introduced to get the list of your backlinks. Often, these services automate the auditing process. Though it does save time and provide clean results as you do by manually reviewed each link.

To manually create a list of your backlink, here’s what you need to do.

Download Links from Different Sources

Initially, you have to reach Google Webmaster tools. Click search traffic, and links to your site. Here, you can download both the latest links and sample links.

In case, your site includes umpteen links of domains linking to it (over 1,000), you can find more links for downloading the sample link list.

While there are some other sources offer an opportunity to download links such Open Site Explorer, Ahrefs, Majestic SEO.

Collect Links in a Single Spreadsheet

As you collect the spreadsheets from sources, Search site`s URL column that is linked to you or your website. Then put a copy of this column into a new spreadsheet.

Now you have the list of links that leads to your site. Perhaps, you find some duplicates, but don’t worry because you can fix them.

 Breakdown the URL`S into Subdomains

Create a fresh column situated at the left of your URLs. Type the formula, at the top of the spreadsheet;


Simply by highlighting all the columns and hitting the keys CTRL+D, you can fill each cell in the row with the formula.

As soon as you complete it, highlight columns again to convert the formula result into values. This enables you to copy and paste data into the column. After copying, press edit, paste special and paste values only. Further, use the find & replace tool to break everything down to its subdomain.

By highlighting the column, click edit, then find and replace. Type “HTTP://“ (without quotes), doesn’t put anything in the replace field, and hit “Replace All”.

Replication of Same Steps with These Two Phrases

  • https://
  • www. (Remember the period after www)

Once you’re done, the column includes the subdomains or domains of each URL, pointing back to your site.

Eliminate Duplicates

Probably, you have some domains with several links. You just need a single link of each domain. Sort column in alphabetic manner and then inserts a new column to the left of the domains. Insert this formula:


Copy this formula into an entire spreadsheet again. Further, filter this column to see the duplicates and delete them. Now, you have a single URL for each domain that gives multiple back links.


Personal Online Reputation Management – 7 Ways to Grow Your Personal Brand


To effectively promote your name and organization online, you initially need to form your personal brand. Behold yourself and your name as a brand. If you`re successful in attaining this, everything else is simple.

Once you have properly sculpted your mindset the rest is simply as it comes down to consistently execute the daily tasks required to brand yourself and its valuation.

Some of you might be thinking – how we know?

In the last few years, we`ve evolved some personal online reputation management strategies that helped our clients create personal branding. All of these steps mentioned are imperative in ensuring the growth of your personal brand.

Make a Preliminary Research.

Before creating positive online personal profiles for you, research results associated with your name – previous history available online about you. Might be, a mean op-ed you write in college has made it into Google`s cache or some unsavory images floating out there in the search engine.

Using your name, set up Google alerts. Clean up negative search results such as press, post and other negative information or else, you can consult personal reputation management firm for a clean search result. Also, you can make slight changes in your name such as using your middle initial or dropping out, create profiles with your nickname. Get your name as clean and professional as possible before building your brand name.

Create a Website.

If you are planning to name your brand online, you need a personal website that enables the audience to hit the books. A personal website, including “about me” page is a virtuous option.

A lot of tools and websites are available online that you can leverage to design a website. Some of them are free and some are paid, but you get what you pay for. Additionally, if you want a professional website to brand yourself for revenue, then devote time, efforts, and even extra money into it. Include high-resolution images and keep your copy short and engaging.

Identify Your Audience.

People whom you are trying to approach – Is your target audience.

Whether it`s a marketing 101 course or from self-learning, you have heard the concept of getting to know your audience. Indeed, identifying your target audience is indispensable in personal branding as it enables you to craft the perfect message to influence your readers and also put you on the right track in finding key influences in your market. However, if you are unable to find your audience, you can consult any online reputation management company to get the elephant out of the room.

Once you find your audience, understand their traits, interests, values, and opinions to get a better picture. In this way, you can effectively communicate with them on your website and on social media.

Connect With Influencers.

Influencers are the best assets for building your personal brand. People with higher audience supports your relevance on a social platform and better served you than other adverts targeting the same audience. By making relationships with such influencers, you`ll get the advantages of retweet and social share of your posts.

If you get free exposure to reach your audience with influences, it`s a win-win for you. Fortunately, if you are presently in contact with the right influence, try out this technique to increase your website traffic and bring more engagement in your social posts.

Connect With People.

While building a personal brand, your contacts also help you in your campaign. You can’t afford to limit these relationships to online. You might reach out to some influences online, which is perfectly acceptable. Indeed, it is rewarding to practice friendships form to brand yourself and maximizing sales. In addition, you need to opt for some fill-ins to meet other influences such as visit local events related to your industry. Network at happy hours.

Introduce yourself and your work to others – from the waiter at your favorite restaurant to the people you sit beside at church. Enlarge your circles and your personal brand – simply by connecting with others.

Make Genuine Identity.

You might have to learn things the hard way, especially when you`re building a personal brand. Putting your best face forward is the best method of personal online reputation management to create a positive online presence. Avoid creating a non-genuine online presence that does n`t incorporate you. Social users are savvy and expect honesty, otherwise, they destroy the value when marketers are not being vulnerable and genuine. Make sure to put forth an honest profile of who you are. By virtue of this, you’ll effortlessly build customer trust.

Accumulate Information.

After building a relationship with your online audience, focus on accumulating information about them. This information is valuable in building an email list so that you can communicate more effectively with your target audience.

You can brand yourself and made valuation in creative ways. For instance, you proved yourself as an established, trusted voice who offers valuable content, you can further encourage an audience to sign up for your monthly newsletter. Also, you can create videos to share your brand story. Present a free giveaway or running a contest to generate exciting prizes for your target audience.

As you initiate the process of building your personal brand, it`ll be overwhelming. Most importantly, it just takes less than a week to try out these tips.

Once you implement personal online reputation management strategies, you find yourself with a great target audience listening to you and looking to you for advice!

Discusses Google and Facebook strategy of marketing your reputation online

Are you trustable? If you are, I`ll disclose some secrets with you!

business, people, technology and team work concept - close up of

I want to buy a product! Of course, I can`t trust you, I am not to buy from you. Instead, I purchase from someone whom I find trustworthy more than you!

This subliminal mind of your potential customer’s incessantly whispering their conscious brain while they visit your website. Deciding who is going to win their hard-earned money is not an easy task anymore.

Nothing can be more challenging than earning the trust of a would-be customer – as the competition has been intensely increasing. Entrepreneurs are becoming rock stars of the business world. Nowadays, initiating your own business is as simple as being the lead singer or guitarist in a band – almost. In this way, new business is opening their doors for your customers and taking them away from you!

In such a fierce competition environment, how do you stand out in a marketplace? The fundamental strategy is to focus on leveraging the supremacy of social proof by implementing online reputation management tips.

An author of books Influence and Pre-Suasion – “Robert Cialdini” stated that social proof is one of the fundamental elements to influence and build trust in the minds of customers. Online reviews and testimonials are some of the examples social proofing.

Let`s take an example; Being a buyer, do you read and evaluate reviews prior to buying? When you make an important buying decision. Obviously, you do. In today`s fast-paced world, people make decisions based on reviews and testimonials to evade themselves from costly mistakes.

Facebook – Beta-Testing Program

It came to our way when Facebook approached one of our clients to participate in new “reputation marketing “system. In which a beta-testing program enables business entrepreneurs to append their reviews of Facebook as a part of their advertising strategy to win new customers.

The focus area is that a minimum of 5 reviews with an average rating of 4 stars or higher will appear. Now, what`s interesting is – our client wasn`t having a Facebook ad account at that time and never had advertised before on Facebook. However, our client has had few Facebook reviews that helped in inclusion.

Presently in beta-testing, but it seems like the program will become widely available.

“Now, what if you don’t advertise on Facebook?”

Alright, perhaps you`re using other online channels for your business marketing such as SEO and PPC. How much influential reviews and testimonials are? When it comes to Google’s perspective.

Importance of Positive Reviews and Star Ratings in Reputation Management

A study of Bright Local concludes about the impact of reviews on click-thru rates when people are searching something on the search engine. About 6,283 professional participated in the study and concluded – businesses with an overall positive review rating derive maximum clicks and traffic to a website. In fact, rating from a 3-star to a 5-star makes a business gain 25 percent more clicks from the Google Local Pack. In parallel, business with negative reviews may lead to fewer clicks and visits to a website. Having negative reviews means getting fewer clicks and visits are even better than a business with no reviews at all.

At the conclusion of experiment, participants were asked the reason behind their actions, 56 percent of people said they believe on a website that has positive reviews and star ratings.

Even Google overtly states in their help center,


Even Google directly states that positive reviews and higher ratings can advance your SEO strategies, you better consider – online reputation management firm for reputation marketing. If you`re ahead in this competition of the overall review count, you risk being left behind will never catch you up.

Most importantly, a local business owner should be 100 percent focused on reputation management and marketing strategies. Even though you`re investing in SEO or paid advertising campaigns, without following online reputation management tips, it’s simply the wasting of money! Instead, transforming your efforts into acquiring reviews benefit you to enhance your search engine visibility and convert more visitors into customers.

Perhaps, you don’t own a local business. You sell products online!


Google`s Customer Reviews Program

This might be a good news for online product sellers. Google recently replaced replaces their Google Trusted Stores program with a new program recognized as Google Customer Reviews. This authorizes you to collect valuable customer reviews, for free.

Collect customer reviews is not the only advantage, but also it is empowering companies to market their reputation online. This system is aggregated with some other sources and data providers – can be displayed in marketing channels such as Product Listing Ads and AdWords text ads. Also, Google says that displaying customer rating in your text ads increases 10 percent CTR of your ads.

Google even offers a Google Customer Reviews Badge for websites in which your theory provide your social proofs that further help to boost conversions and win you more customers.


Adding testimonials and reviews to your online or e-commerce store is important to your online reputation management strategy. In the article of testimonials and reviews, there are shreds of evidence showing that even a simple review statement can boost conversion rates by 34 percent.

In Conclusion

That’s why all businesses need solid online reputation management tips in place. You can even name them reviews, testimonials or stories, but eventually, your business needs to provide a notable customer experience that made your potential customers contribute positively review about your business and share their story.